Strategies for developing an excellence paradigm of intraorganisational marketing culture and quality management
John Saee and Zahid Mahmood
| Year of publication: |
2007
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|---|---|
| Authors: | Saee, John ; Mahmood, Zahid |
| Published in: |
Contemporary corporate strategy : global perspectives. - London : Routledge, ISBN 0-415-38595-4. - 2007, p. 285-300
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| Subject: | Marketing | Interne Kommunikation | Internal communication | Qualitätsmanagement | Quality management | Strategisches Management | Strategic management | Unternehmenskultur | Corporate culture | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003608029