Strategies for diffusing innovations
Gerald Zaltman
| Year of publication: |
1974
|
|---|---|
| Authors: | Zaltman, Gerald |
| Published in: |
Marketing analysis for societal problems. - Urbana, Ill. : Univ. of Illinois. - 1974, p. 78-100
|
| Subject: | Absatzpolitik | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003028453