Strategies for entry in foreign markets : Carlsber a case study
Amanpreet Kaur & Hersheen Kaur
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaur, Amanpreet ; Kaur, Hersheen |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 8.2014, 1, p. 1-13
|
| Subject: | Carlsberg | Economic cycles | Emerging market | FMCG firms | Bargaining power | OLI framework | Joint venture | Markets technologies & Strategic alliance | Strategische Allianz | Strategic alliance | Joint Venture | Schwellenländer | Emerging economies | Internationale Unternehmenskooperation | International business cooperation | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426272