Strategies for Reducing Perceptions of Quality Risk in Services

Explores the extent to which consumers perceive various services as quality‐risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.

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Year of publication:	1990
Authors:	Turley, L.W.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 4.1990, 3, p. 5-12
Publisher:	MCB UP Ltd
Subject:	Consumer attitudes \| Consumer′s risk \| Perceptions \| Quality \| Service industries

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002513 [DOI]
Source:	Other ZBW resources

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