Strategies for successful personal branding of celebrities on social media platforms : Involvement or information sharing?
| Year of publication: |
2021
|
|---|---|
| Authors: | Lo, Fang‐Yi ; Peng, Jing‐Xiang |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 2 (02.10.), p. 320-330
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21597 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633207