STRATEGIES FOR THE MANAGEMENT OF THE BANK’S ASSETS AND LIABILITIES

This paper attempts to present the concept of the optimization of the banking activitythrough an adequate management that focuses on the correlation between the bank’s assets andliabilities and through a superior valorization of the resources employed by the bank by means ofactive profit-oriented operations.The premise of my undertaking is that the overall success of the banking activity depends on theefficient and detailed correlation of the bank’s existent assets and liabilities. Along with its approach to commercial banks, this paper is also concerned with the activity of thebusiness banks, which – unlike commercial banks – operate upon the firms’ balance sheets, directlyintervening in various financial markets for their or their customers’ accounts, in this way alsoadministrating the patrimony of private entities.