Strategies for the promotion and diffusion of consumer goods and services : an overview
R. Keith Semple; Lawrence A. Brown; Marilyn A. Brown
| Year of publication: |
1977
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|---|---|
| Authors: | Semple, R. Keith ; Brown, Lawrence A. ; Brown, Marilyn A. |
| Published in: |
International regional science review. - Thousand Oaks, Calif. : Sage, ISSN 0160-0176, ZDB-ID 222257-7. - Vol. 2.1977, 1, p. 91-102
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| Subject: | Verbrauchsgut | Absatztechnik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002806804