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The segment competition matrix : a strategic management tool for the transportation industry
Cooper, Martha C., (1985)
A market segment analysis of adult physical activity : exercise beliefs, attitudes, intentions, and behavior
Smith, Jackie A., (1987)
Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter, (1989)
Predicting nominal variable relationships with multiple response
Umesh, U. N., (1995)
Transferability of preference models across segments and geographic areas
Umesh, U. N., (1987)
Stability of complement and substitute relationships in time usage among discretionary activities
Umesh, U. N., (2018)