Strategies for using social media in business setting in Nepal
Riya Shrestha
| Year of publication: |
2022
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| Authors: | Shrestha, Riya |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2023, 3, p. 97-107
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| Subject: | Use of social media | innovativeness | security and privacy | perceived trust | perceived ease of use and brand awareness | Social Web | Social web | Nepal | Datenschutz | Data protection | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014422489