Strategies in E-business : positioning and Social Networking in Online Markets
Ignacio Gil-Pechuán ... eds.
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Gil-Pechuán, Ignacio (ed.) |
| Publisher: |
New York, NY : Springer |
| Subject: | Electronic Commerce | E-commerce | Soziales Netzwerk | Social network | Strategisches Management | Strategic management | KMU | SME |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VI, 165 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 12 Beiträge |
| ISBN: | 978-1-4614-8183-6 ; 146148183X ; 978-1-4614-8184-3 |
| Other identifiers: | 10.1007/978-1-4614-8184-3 [DOI] |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548394