Strategies of innovation in an ancient business : cases of the fountain pen industry
Marcos Ferasso, Ivan Antonio Pinheiro, Christine Da Silva Schröeder
| Year of publication: |
2017
|
|---|---|
| Authors: | Ferasso, Marcos ; Pinheiro, Ivan Antonio ; Schröeder, Christine Da Silva |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 14.2017, 1, p. 73-84
|
| Subject: | strategies of innovation | management of technology | ancient business | fountain pen industry | luxury goods market | Parker Pen Co. | Waterman Pen Co. | Montblanc Pen Co | Innovationsmanagement | Innovation management | Innovation | Strategisches Management | Strategic management | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861636