STRATEGIES OF SUSTAINABLE MANAGEMENT AND BUSINESS PERFORMANCE: AN ANALYSIS IN INNOVATIVE COMPANIES

The main objective of the study was to understand how sustainable business strategies relate to business performance considering different sectors, sizes and levels of international integration. Thus, we identified the major social and environmental management practices of Brazilian companies and the leading indicators that make up the performance of the companies surveyed. The research was characterised as a quantitative research. Among the main aspects highlighted in the analysis one should mention the supremacy of the environmental variable in the relationship with the business performance. With less intensity arise the variable reputation/image, showing that this variable is among the priorities in the socio-environmental agenda of companies. The social variable seems to be among the least concerns of firms, or it is not yet seen by managers as a strategic element to their business competitiveness. The methodological procedures adopted allow us to confirm the existence of a relationship between socio-environmental management practices and business performance.