STRATEGIES OF VALUE PROPOSITION ON THE INTERNET

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

MoreLess

Year of publication:	2010
Authors:	DOLIGALSKI, TYMOTEUSZ
Published in:	Perspectives of Innovation in Economics and Business (PIEB). - Prague Development Center (PRADEC). - Vol. 5.2010, 2, p. 17-19
Publisher:	Prague Development Center (PRADEC)
Subject:	Value proposition \| values for customer \| Internet \| E-commerce \| online environment \| value offerings \| value cocreation \| mass customization \| freemium

More details

Extent:	application/pdf text/html
Type of publication:	Article
Language:	English
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009646183