Strategies on brand internationalization : a study based on business capability
Huiping Ding and Xiaodong Qiu
| Year of publication: |
2008
|
|---|---|
| Authors: | Ding, Huiping ; Qiu, Xiaodong |
| Published in: |
Proceedings of the International Conference on Chinese Enterprise Research 2007. - Singapore [u.a.] : World Scientific, ISBN 981-283-471-0. - 2008, p. 373-382
|
| Subject: | Markenführung | Brand management | Globalisierung | Globalization | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792971