Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
| Year of publication: |
2011
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|---|---|
| Authors: | Wang, Kai-Yu ; Liang, Minli ; Peracchio, Laura A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 8, p. 809-816
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