Strategies to offset performance failures : the role of brand equity
Michael K. Brady; J. Joseph Cronin; Gavin L. Fox; Michelle L. Roehm
| Year of publication: |
2008
|
|---|---|
| Authors: | Brady, Michael K. ; Cronin, J. J. ; Fox, Gavin L. ; Roehm, Michelle L. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 2, p. 151-164
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744296