Der Strategietrend im Marketing : vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing ; [Anleitung zur strategischen Weiterentwicklung von Unternehmen]
von Jochen Becker
| Year of publication: |
2000
|
|---|---|
| Authors: | Becker, Jochen |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Trend | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 137 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [125] - 128 |
| ISBN: | 3-8006-2620-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001506829