Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Bernd Huber
| Year of publication: |
1993
|
|---|---|
| Authors: | Huber, Bernd |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Marktforschung | Market research | Wettbewerb | Competition | Theorie | Theory | Imagepolitik | Wettbewerbsstrategie | Konkurrenzanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 403 S. graph. Darst. |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss., 1991 |
| Notes: | Literaturverz. S 243 - 269 Literaturverz. S. 243 - 269 |
| ISBN: | 3-631-45267-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012700441