Strategische Planung des Electronic-Customer Relationship-Managements : Methoden und Konzepte der Informationsversorgung in der Umweltanalyse
Stefanie Hettich
| Year of publication: |
2005
|
|---|---|
| Authors: | Hettich, Stefanie |
| Publisher: |
Hamburg : Kovač |
| Subject: | Electronic Commerce | Kundenmanagement | Beziehungsmanagement | Strategische Planung | Kundenanalyse | Konkurrenzanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 331, S., S. XXIII - LXXII : graph. Darst. |
|---|---|
| Series: | Schriftenreihe strategisches Management. - Hamburg : Kovač, ISSN 1617-7762. - Vol. 20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Eichstätt-Ingolstadt, Kathol. Univ., Diss., 2004 |
| ISBN: | 3-8300-1750-2 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004578173