Strategisches Marketing für Werkstoffe
von Torsten Schlüter
| Year of publication: |
2000
|
|---|---|
| Authors: | Schlüter, Torsten |
| Publisher: |
Berlin : Erich Schmidt |
| Subject: | Werkstoff | Materials | Industriegüter | Industrial goods | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Internationaler Wettbewerb | International competition | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 350 S graph. Darst 24 cm |
|---|---|
| Series: | Technological economics. - Berlin : Schmidt, ISSN 0344-5577, ZDB-ID 550073-4. - Vol. 56 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Duisburg, Univ., Diss., 2000 |
| Notes: | Literaturangaben Kart. : DM 118.00 |
| ISBN: | 3-503-05891-5 |
| Classification: | Marketing ; Werkstoffkunde: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001480779