Strategy : a view from the top (an executive perspective)
Cornelis A. de Kluyver; John A. Pearce II
| Year of publication: |
c 2012 ; 4th ed.
|
|---|---|
| Authors: | Kluyver, Cornelis de ; De Kluyver, Cornelis A. ; Pearce, John A. |
| Publisher: |
Boston, Mass. : Prentice Hall |
| Subject: | Strategisches Management | Strategic management | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XX, 211 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio. |
| ISBN: | 978-0-13-214562-6 ; 0-13-214562-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859530