Strategy and response to purchase intention questions
Jayson L. Lusk; Leatta McLaughlin; Sara R. Jaeger
| Year of publication: |
2007
|
|---|---|
| Authors: | Lusk, Jayson L. ; McLaughlin, Leatta ; Jaeger, Sara R. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 1/2, p. 31-44
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| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003471247