Strategy and sustainable marketing problems : Ask three questions to get the right answer

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Marketers, perhaps more than any other management profession, just love to ask the wacky questions. Perhaps you might get an adventurous economist now and again posing game theory-type conundrums or a HR trainer might invent the world’s worst employer/employee scenario, but in general, the big questions tend to get left to the philosophers and political scientists of this world. Practical/implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.