Strategy as marketing
Peter Doyle
| Year of publication: |
2003
|
|---|---|
| Authors: | Doyle, Peter |
| Published in: |
Images of strategy. - Malden, Mass. [u.a.] : Blackwell, ISBN 0-631-22609-5. - 2003, p. 331-355
|
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001754671