Strategy by design : a process of strategy innovation

James Carlopio

"One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET

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Year of publication:	c 2010 ; 1. ed.
Authors:	Carlopio, James
Publisher:	New York, NY : Palgrave Macmillan
Subject:	Strategisches Management \| Strategic management \| Innovation \| Unternehmensplanung \| Strategische Planung \| Innovationsprozess
Description of contents:	Table of Contents [gbv.de]

Extent:	XII, 199 S. Ill., graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art of generating different views -- Prototyping: making the end clearly visible -- Evaluation: assessing value -- Delivery: output and presentation. 1004
ISBN:	978-0-230-62022-3
Classification:	Methoden und Techniken der Betriebswirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003851417