Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment
<title>ABSTRACT</title> Recently, many urban public universities have seen a drastic increase in competition. This project integrates Schumpeter's economic theories from 70 years ago with current strategic management theory in order to provide a framework for strategic response to that competition. This article explores all possible combinations of the high-low quality and high-low price dichotomy under the model that the urban college student behaves more like a business than like a consumer.
Year of publication: |
2002
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Authors: | Smith, Kirk |
Published in: |
Journal of Marketing for Higher Education. - Taylor & Francis Journals, ISSN 0884-1241. - Vol. 12.2002, 2, p. 35-47
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Publisher: |
Taylor & Francis Journals |
Saved in:
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