Strategy fit and performance consequences of international marketing standardization
| Year of publication: |
2006
|
|---|---|
| Authors: | Katsikeas, Constantine S. ; Samiee, Saeed ; Theodosiou, Marios |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 27.2006, 9, p. 867-890
|