Strategy for financial services : Cashing in on competitive inertia
Ian C. MacMillan; Mary Lynn McCaffery
| Year of publication: |
1984
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|---|---|
| Authors: | MacMillan, Ian C. ; McCaffery, Mary Lynn |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 4.1984, 3, p. 58-65
|
| Subject: | Produkt | Neues Produkt | Innovation | USA | Bank | Betriebsführung | Geschäft |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621240