Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage
| Year of publication: |
2007
|
|---|---|
| Authors: | Hoványi, Gábor |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 7/8, p. 972-974
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing strategy | Pricing policy | Product management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/03090560710752483 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014722428