Strategy orientation analysis in the mobile phone case business
Ville Isoherranen, Pekka Kess
| Year of publication: |
2011
|
|---|---|
| Authors: | Isoherranen, Ville ; Kess, Pekka |
| Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 2.2011, 3, p. 395-402
|
| Subject: | Strategy | Strategy Analysis Framework | Technology Orientation | Market-Orientation | Customer Focus | Product Focus | Technology Push | Market Pull | Mobiltelefon | Mobile phone | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532409