Strategy paradigms for the management of quality:dealing with complexity
| Year of publication: |
2004
|
|---|---|
| Authors: | Combe, Ian A. ; Botschen, Günther |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 5, p. 500-523
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