Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
| Year of publication: |
1994
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|---|---|
| Authors: | Muris, T.J. ; Scheffman, D.T. ; Spiller, P.T. ; Preston, Lee E. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 14.1994, 2, p. 81-82
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