Strategy transition and marketing innovation of a vertical search engine : the case of Kuxun company
Lin Jiang; Yadan Zhang; Xun He; Haijun Zhang; Jun Kang ...
| Year of publication: |
2011
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|---|---|
| Authors: | Jiang, Lin ; Zhang, Yadan ; Xun, He ; Zhang, Haijun ; Kang, Jun |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 4, p. 619-634
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| Subject: | Reisevermittler | Travel agency | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Marketingmanagement | Marketing management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507512