Strategy : winning in the marketplace ; core concepts, analytical tools, cases
Arthur A. Thompson, Jr.; John E. Gamble; A. J. Strickland III
| Year of publication: |
c2004
|
|---|---|
| Authors: | Thompson, Arthur A. ; Gamble, John E. ; Strickland, Alonzo J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXXII, 326, 591, 23 S Ill., graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes indexes |
| ISBN: | 0-07-284770-0 ; 0-07-121514-X ; 0-07-291894-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851732