Streetwise way to product innovation : How diversity can focus on creativity

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – If your organization needs new ideas for a new project or product, it seems an obvious step to get your best people into the brainstorming sessions – to get together the people who know your business, what you are about and where you want to go. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.