Strengthening customer relationships through Customer Journey Analysis
Ragnhild Halvorsrud and Knut Kvale
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Halvorsrud, Ragnhild ; Kvale, Knut |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 183-200
|
| Subject: | Kaufentscheidung | Purchase decision | Multikanalvertrieb | Multichannel strategy | Telekommunikationssektor | Telecommunications industry | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707182