Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?
| Year of publication: |
2013
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|---|---|
| Authors: | Polo, Yolanda ; Sese, F. Javier |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 16.2013, 2, p. 138-154
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