Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests

Irene Gil-Saura, María-Eugenia Ruiz-Molina and David Servera-Francés

Year of publication:	2019
Authors:	Gil Saura, Irene ; Ruiz-Molina, María-Eugenia ; Servera-Francés, David
Published in:	Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications. - Singapore : Springer, ISBN 978-981-13-6338-2. - 2019, p. 183-211
Subject:	Relational innovation \| Information and communication technology \| Big data \| Brand equity \| Strength of relational ties \| Loyalty \| Hotels \| Beziehungsmarketing \| Relationship marketing \| Hotellerie \| Hotel industry \| Innovation \| Spanien \| Spain \| Informationstechnik \| Information technology \| Big Data \| Markenführung \| Brand management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Other identifiers:	10.1007/978-981-13-6339-9_12 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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