Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions : a causal model for retailing
Martina G. Gallarza, Maria Eugina Ruiz-Molina and Irene Gil-Saura (Department of Marketing, University of Valencia, Valencia, Spain)
| Year of publication: |
2016
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|---|---|
| Authors: | Gallarza, Martina G. ; Ruiz-Molina, Maria Eugina ; Gil Saura, Irene |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 54.2016, 4, p. 981-1003
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| Subject: | Value-satisfaction-loyalty chain | Retailing | Value dimensions | Einzelhandel | Retail trade | Kognition | Cognition | Lieferkette | Supply chain | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-07-2015-0323 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482206