Structural equation test of service quality dimensions on the relationship quality construct : evidence from an emerging telecom market
Year of publication: |
2019
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Authors: | Oraedu, Chukwunonso |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 2, p. 146-171
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Subject: | emerging market | Nigeria telecom | relationship marketing | relationship quality | service quality | stimulus-organism-response framework | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Nigeria | Schwellenländer | Emerging economies | Telekommunikationssektor | Telecommunications industry | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Qualitätsmanagement | Quality management | Telekommunikation | Telecommunications |
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