Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Jorge E. Fresneda, Thomas A. Burnham and Chelsey H. Hill
| Year of publication: |
2021
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|---|---|
| Authors: | Fresneda, Jorge E. ; Burnham, Thomas A. ; Hill, Chelsey H. |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 7/8, p. 792-812
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| Subject: | cluster analysis | Market segmentation | social media | strategic marketing | structural topic modelling | Marktsegmentierung | Social Web | Social web | Clusteranalyse | Cluster analysis | Marketingmanagement | Marketing management | Marktstruktur | Market structure | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1880464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584566