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Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Thompson, Steve, (1989)
How Well Does GLOBE Predict Values in Advertising? A Content Analysis of Print Advertising from the UK, Ireland, Poland and Hungary
Czarnecka, Barbara, (2011)
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna, (2007)
The franchise life cycle and the Penrose effect
Thompson, Steve, (1994)
Product differentiation in the newspaper industry : an hedon. price approach
Thompson, Steve, (1988)
Company ownership vs franchising : issues and evidence
Thompson, Steve, (1992)