Structure, strategy and performance of exhibitors at individual booths versus joint booths
Kåre Skallerud
| Year of publication: |
2010
|
|---|---|
| Authors: | Skallerud, Kåre |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 259-267
|
| Subject: | Messebeteiligung | Trade fair participation | Unternehmenskooperation | Inter-firm cooperation | Messe | Trade fair | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976051