Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh, Sanjay Dhir
| Year of publication: |
2019
|
|---|---|
| Authors: | Shiwangi Singh ; Dhir, Sanjay |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 16.2019, 2/4, p. 335-347
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| Subject: | International cause-related marketing | Social marketing | Structured review | Bibliometric analysis | TCCM | Bibliometrie | Bibliometrics | Social Marketing | Cause-Related Marketing | Cause-related marketing | Marktstruktur | Market structure | Welt | World |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-019-00233-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129614