Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-based Approach
| Year of publication: |
1994
|
|---|---|
| Authors: | Mantrala, Murali K. ; Sinha, Prabhakant ; Zoltners, Andris A. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 2, p. 121-144
|