Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Hufrish Majra, Rajan Saxena, Sumi Jha, Srinath Jagannathan
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Majra, Hufrish ; Saxena, Rajan ; Jha, Sumi ; Jagannathan, Srinath |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 2, p. 351-374
|
| Subject: | Customer experience | self-service technology | purpose of travel | income | Beziehungsmarketing | Relationship marketing | Indien | India | Selbstbedienung | Self-service | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150915619813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583104