Struktur und Probleme eines Simulationsmodells zur Bestimmung eines Werbeträgerplanes
Volker Schäfer
| Year of publication: |
1971
|
|---|---|
| Authors: | Schäfer, Volker |
| Publisher: |
Frankfurt, Main [u.a.] : Deutsch |
| Subject: | Werbungsmittel | Mediaplanung | Simulation |
| Extent: | X, 415 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 1970 |
| Notes: | Literaturangaben |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051863