Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Moises Ruben Zamora-Ramos, Antonio Chamorro-Mera, Montserrat Diaz-Mendez
| Year of publication: |
2023
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|---|---|
| Authors: | Zamora-Ramos, Moises Ruben ; Chamorro Mera, Antonio ; Díaz-Méndez, Montserrat |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 4, p. 140-150
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| Subject: | academic experience | customer-student | cognitive and behavioural activities | marketization | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Studierende | Students | Hochschule | Higher education institution | Betriebliche Wertschöpfung | Value creation | Kognition | Cognition | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2023.4-10 [DOI] hdl:11159/652856 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014447671