Students as consumers : programming for brand loyalty
Brian A. Vander Schee
| Year of publication: |
2011
|
|---|---|
| Authors: | Schee, Brian A. Vander |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 32.2011, 1, p. 32-43
|
| Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Dienstleistungsmarketing | Services marketing | Studierende | Students | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008902031