Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Andy Fred Wali, Hope Adanne Andy-Wali
| Year of publication: |
2018
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|---|---|
| Authors: | Wali, Andy Fred ; Andy-Wali, Hope Adanne |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 1, p. 1-16
|
| Subject: | Social media marketing | Facebook | customer relationship management | students’ recruitment and retention | qualitative multilevel focus group interview | NVivo 11 | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Studierende | Students | Online-Marketing | Internet marketing | Hochschule | Higher education institution | Befragung | Interview | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890718758197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161067